Awesome, thankyou.

I had meant to e-mail to let you know, but I completely forgot to do it yesterday (the letter only arrived on Tuesday). Sorry if it came across as very negative, I didn't mean it to be.

It's not the topic you're discussing but it's the topic that was originally raised on the thread about the culture of not taking every opportunity to 'Push the Sales'..."Whilst fully aware this forum does not need to convert the already converted I often feel that WTW misses out on opportunities to promote season tickets, lottery etc and wonder if others feel the same."



It takes very little effort to put a procedure in place which captures a high percentage of the ST holders/Club 1873/Club shop sales into other revenue making schemes. It's disappointing to hear only 136 are signed up to easyfundraising when we have sold 1600 ST, have 10000 followers on Facebook, 1020 followers on twitter and WTW Club shop footfall. I'm not sure a marketing professional is needed to put that link in, there are experienced business people at the helm aren't there?

I would have thought those figures bear out the fact that it *does* require some marketing expertise to get these kind of things rolled out. It also requires similar expertise to make a judgement on whether it's worth the bother - the lottery is a no-brainer, but this one is never likely to make any significant money for the club without reaching some kind of critical mass, which seems unlikely.



I'm not evangelising about this, but it is frustrating to see the missed opportunities; for example, the marketing of the current ST deals is not exactly setting Wakefield alight and as pointed out by someone else, the shops are not pushing lottery and such to those people who are buying ST's.

I definitely agree about missing opportunities to reach the thousands that follow WTW. Good thing is the Chairman monitors this forum so hopefully will be trying to address it.



A simple flyer for easyfundraising enclosed with every purchase made or ticket sold..