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| Quote rochdale="rochdale"as a reasonably regular attendee for about the last 10 years and a ST holder for the last two, there is absolutely no incentive with the current offers for me to bring a friend.
I used the vouchers in the book last season but only when it was expedient i.e. a friend had already agreed to go.
I do not need to be incentivised to encourage others to attend. I am an advocate of league I dont need to be paid to be an advocate.
What I think the club needs it to crank up marketing, make more use of digital channels (social and groupon perhaps), run competitions, build interest.
I dont think they should be looking to incentivise the converted, they should be looking to convert others themselves.
=#FF0000Oh and move out of west london - get their own ground and build a business plan around a community stadium.
The club will never build on their fanbase at The Stoop. Whenever I go it feels like I am selling a little bit of my soul, it is union territory and the two shouldn't mix. Different games, different fans - simple as that.'"
You make it sound so simple. |
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| Quote rochdale="rochdale"as a reasonably regular attendee for about the last 10 years and a ST holder for the last two, there is absolutely no incentive with the current offers for me to bring a friend.
I used the vouchers in the book last season but only when it was expedient i.e. a friend had already agreed to go.
I do not need to be incentivised to encourage others to attend. I am an advocate of league I dont need to be paid to be an advocate.
What I think the club needs it to crank up marketing, make more use of digital channels (social and groupon perhaps), run competitions, build interest.
I dont think they should be looking to incentivise the converted, they should be looking to convert others themselves.
'"
I agree with the points above but not the subsequent ones regarding the Stoop.
I think exisitng fans will bring friends when they think they will enjoy it, not becuase they will get a reward.
The problem recently has been I wouldn't really want anyone but a hardcore fan to experience our performances. |
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Owning a ground can just as easily be a millstone around the clubs neck. Just look at the number of sports teams who have experienced serious financial problems within a few years of moving to new stadia
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The maintenance costs involved with owning your own stadium can be quite high. Thats why you need a 'partner' in to share the costs if possible such as ourselves at the stoop. Also why clubs are keen to hold rock concerts etc.
If Sky paid us a better wedge we could cover the cost from them.
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| Quote Moe Lester="Moe Lester"
Why though? These are the people that needed to be contacted, if possible. Griffin Park to The Stoop is about 4 miles apart, its hardly as if the club had moved from GP to East London.'"
In his case it was a combination of things. Maybe more difficult access by public transport (I think he lives in St Albans) was one of them but his other weekend pursuit, rocketry, was a growing conflict, I think his enthusiasm for the club was anyway waning, and other stuff. He just moved on really. |
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| Quote jbuzza="jbuzza"I agree with the points above but not the subsequent ones regarding the Stoop.
I think exisitng fans will bring friends when they think they will enjoy it, not becuase they will get a reward.
The problem recently has been I wouldn't really want anyone but a hardcore fan to experience our performances.'"
That's exactly my feelings on it too  |
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| Quote Moe Lester="Moe Lester"I am quick to challenge GF in these threads and largely this thread has been different to his others but I have an issue with this. Price.
The loss of money from 3 Premium ST's, will all three tickets be used and will those three spend enough to cover the loss made by giving away three tickets? I take it the "Super Bronco" tickets are the Premium ST's you mention? Giving at least three away will result in a loss of £750.
All expenses paid trip is also a massive loss of money! Trains don't come cheap for a start, hotels are fairly cheap and the £100 spending money is another loss. Trains for a group of four will be £100+, hotel will be £80-120, Tickets will be £80-100 and another £100 makes a possible loss of £420. Thats just for one group, if 5 people were to bring 30 or more than thats a loss of £2,100.
1. Price. You assume that the 3 premium tickets would all be won by existing ST holders......they wouldn't. They'd be won by the ST holder and his guests as a way to encourage these NEWBIES TO BECOME REGULARS. Drug dealers use the same tactics quite successfully...
 750 in potential lost revenue is better than spending 15,000 pounds on oyster card wallets for the workers at canary wharf....or 10k on a video seen by 2,000 people with a traffic warden getting tackled by a shopper?????
2. All expenses trip for the St holder and partner, is about 500 quid all in..........there is only one all expenses trip on offer BTW........I missed out the word draw....entered into a draw for....
3. Yes, you do jump on my ideas a lot.......but rarely offer anything other than criticism...why is that Moe? I patently have the best interests of the club at heart, but you seem to try to pick holes in most of what I suggest?
4. I clearly stated that I had typed "out loud" and some of the ideas would need refining...you chose to ignore this and try and score points....why is that Moe?
The FACT remains that the club are currently on an average of 2,800, down about 13% on last year and if they don't get clever.....we can all slag off the Skolars in a couple of years, because 28k in ticket revenue doesn't cover 30k in rent on the ground and David Hughes won't always be around to bail us out.
By the way....to invite all those fans who watched us at Brentford to come to the stoop, you'd need an address for them......something the club have never collected and compiled. Simple maths dictated that I needed about 250 names and addresses in a contact list to fill a 75 seater coach to Wales and a 50 seater to Wakefield.......see Moe...it's not just about suggesting stuff...I've got my hands dirty as well....
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£15,000 for the oyster wallets - 'king hell they must have had millions printed same as £10k for a video - fact or fiction!
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| Quote Paddock Punter="Paddock Punter"£15,000 for the oyster wallets - 'king hell they must have had millions printed same as £10k for a video - fact or fiction!'"
My error.....£5k on 15,000 wallets....and I believe the hire of a basic crew to film a video for the day and then edt and produce is very close to £10k.
Regardless, 3 Premium ST's at a cost of £750 and an away day for 2 at £500 is a damn sight cheaper and I would say far more effective than giving a Rodney or Rupert in East London a new wallet for his buttlers travel card
30p for a travel wallet is not a bad cost....but it depends on what you are marketing and to whom.....London Broncos RLC to school kids in the borough would be a good use of them for example...... each one with a family ticket for a tenner inside  |
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| Quote gutterfax="gutterfax"My error.....£5k on 15,000 wallets....and I believe the hire of a basic crew to film a video for the day and then edt and produce is very close to £10k.'"
I doubt that video cost anything like £10k to produce. |
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| Quote jbuzza="jbuzza"I doubt that video cost anything like £10k to produce.'"
I knew I was in the wrong job before but £10k is daylight robbery. |
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I've been a beneficiary of some of the vouchers before & it has encouraged me to come to games more often than I would have otherwise. But i dont come to all games. I'm already an RL fan, just found the atmosphere was lacking at the Stoop with poor crowds & poor games.
I've also tried to encourage other people along, but never managed to get them to come more than once. When I first moved to London I got a group of about 10 to come to a game from work. It was a good game, but none came back again (time it takes up to get to the ground so it effectively takes up nearly all day, the number of other things they have to do)
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750 in potential lost revenue is better than spending 15,000 pounds on oyster card wallets for the workers at canary wharf....or 10k on a video seen by 2,000 people with a traffic warden getting tackled by a shopper?????
