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| Whats in this for Stobart?
I could understand a betting company wanting the sponsorship as people will bet on RL matches and they could do live betting during games at half time etc so they could increase numbers betting hence making money, but a trucking company hmm
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| Quote wire quin="wire quin"Whats in this for Stobart?'"
More exposure. They get a mention every time the Superleague is referred to. So they will be mentioned on the BBC and Sky pretty much every week.
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| There's quite a few people on here who appear to know that this is a bad deal for the sport when I don't believe we've actually tried it before. Now I don't know if it's going to be a success or not but I'm quite happy for us to try something different and something novel.
For it to work each club needs to increase their turnover by approximately £54k for us to break even with the BetFair option. That works out at just over £4k per home match which is (based on £20 admission charge) an extra 207 fans per game which is very achievable if you ask me.
If these lorries driving up and down the country are able to increase each team's attendance by more than 207 fans a game it will have served a basic purpose. Will it help attract more? Quite possibly because it's not just about attracting new fans it's about increasing the frequency of those fans coming who perhaps only go to the odd game or big game. Let's not forget that.
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| Quote Pepe="Pepe"if you take the RFL statement on the deal as truth'"
Now come on Pepe. 
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Club Coach | 3356 | No Team Selected |
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| Quote McClennan="McClennan"There's quite a few people on here who appear to know that this is a bad deal for the sport when I don't believe we've actually tried it before. Now I don't know if it's going to be a success or not but I'm quite happy for us to try something different and something novel.
For it to work each club needs to increase their turnover by approximately £54k for us to break even with the BetFair option. That works out at just over £4k per home match which is (based on £20 admission charge) an extra 207 fans per game which is very achievable if you ask me.
If these lorries driving up and down the country are able to increase each team's attendance by more than 207 fans a game it will have served a basic purpose. Will it help attract more? Quite possibly because it's not just about attracting new fans it's about increasing the frequency of those fans coming who perhaps only go to the odd game or big game. Let's not forget that.'"
Are the going to move every game to Friday nights? As that is the only day that is advertised on the pictures i have seen. Are they planning on advertising different games on the lorrys?
It seems to be more about advertising the game for sky rather than getting people though the gates (not that it couldnt happen).
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| Quote a.n Other="a.n Other"Are the going to move every game to Friday nights? As that is the only day that is advertised on the pictures i have seen. '"
What difference does it make? If you see the sign and are interested you go and look it up don't you? I can't think that too many people who are influenced by this sort of advertising (it's more brand awareness than information giving) sit in their car and have to take the details down of the match there and then. It's about provoking interest. Build it and they will come. We've built it (let's face it with the new stadiums the sport has never been more attractive) and now we're telling them to come.
Quote a.n Other="a.n Other" It seems to be more about advertising the game for sky rather than getting people though the gates (not that it couldnt happen).'"
Increase in RL's worth to SKY = increased power for us at the negotiating table
Win-win!
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| Totally agree Mc
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| Quote McClennan="McClennan"What difference does it make? If you see the sign and are interested you go and look it up don't you? I can't think that too many people who are influenced by this sort of advertising (it's more brand awareness than information giving) sit in their car and have to take the details down of the match there and then. It's about provoking interest. Build it and they will come. We've built it (let's face it with the new stadiums the sport has never been more attractive) and now we're telling them to come.
Increase in RL's worth to SKY = increased power for us at the negotiating table
Win-win!'"
But you mentioned the increase in crowds at the games as a result of the advertising. Surely it would have a bigger impact if new potential customers knew when the games were? Isnt that normal when trying to get people though the gate?
Regardless of the above, if the advertising works and creates more viewers for SL on Sky and this increases the tv money then it will be worth the risk the RFL have appeared to have taken.
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| Is it not possible that people will see the lorry, watch a game on Sky, like what they see and then go and watch it live? IMO it's something different which is to be applauded and continues the RFL approach if trying to raise awareness of the game.
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| Once again this deal is primarily aimed at building watching on TV numbers and ultimatly a better TV deal , the advertising is subliminal, its just a shame SKY couldnt have got an advert featuring the trucks out now instead of the dodgy one currently being shown
As for the Betfair deal, would the clubs have spent their 60 grand share marketing themselves both as a live and a TV product? , or would they have just found another loophole foriengher to give it to?
Hopefully Stobarts will be working with the clubs on a more local basis, like having the trucks available to their community depts visiting schools and town centres / shopping centres with free or cheap ticketing offers
That will be up to the clubs, time to grow up and start to look after themselves
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| Quote a.n Other="a.n Other"But you mentioned the increase in crowds at the games as a result of the advertising. Surely it would have a bigger impact if new potential customers knew when the games were? Isnt that normal when trying to get people though the gate?'"
Potential customers are not lame. If the advertising gets your interest you go looking for it in the same way that when you see a film trailer you don't wait for it to tell you where it's showing you go and find out. People are a lot cleverer than we give them credit for lol.
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| Quote Traffic="Traffic"Is it not possible that people will see the lorry, watch a game on Sky, like what they see and then go and watch it live? IMO it's something different which is to be applauded and continues the RFL approach if trying to raise awareness of the game.'"
Good post.
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